At this point you should have identified your best selling points from our earlier Brand Yourself posts. These selling points are going to be the basis for your brand.
First the basics. Incorporate the accomplishments you put together from Part 2 into your resume, cover letter and LinkedIn profile. As you are updating your resume, make sure items that demonstrate that you possess the industry “wants” are towards the top of each section, because that’s what is going to get hiring managers excited. “Needs” should follow to demonstrate you have the basic required experience.
Take it to the next level by building on your brand on social media. Start sharing articles, posts, etc. on important news in the industry, especially upcoming trends that you have identified as industry “want” items. I know a few people who have had success posting articles through LinkedIn. Make sure to add your own insight, appreciation and knowledge to the posts. Note that you can’t do everything, so try to stick with only a couple social media sites.
Then, take it a step further. Offer to participate in a panel or present at a conference. Reach out to industry blogs and see if you can be a contributor or a guest. Look for relevant podcasts and see where you can get involved. You may also want to look into Help A Reporter, which sends out daily requests from reporters looking for industry experts. As you gain social collateral, try to get more involved in events where members of your target companies are participating.
Overall you are working to make yourself a known and valued name in the industry. As you build your brand, you will become a relevant and reliable resource to others.
Next up, we will review how to address weaknesses in your brand.